Press Room

2011 Press Releases

MORE PRODUCT CHOICES FROM TRU VUE

McCook, Illinois (June 1, 2011) - Now there are even more high-quality glazing options available from Tru Vue. Tru Vue is excited to announce the introduction of its new UltraVue^® product line as well as the addition of its new, larger glass size 48"x68".

Tru Vue now offers a 2mm water white, anti-reflective glass product, UltraVue. The glass product is a good alternative when clarity is an important framing objective and conservation grade UV protection is not a concern.

UltraVue blocks 65% of UV light and offers the same superior anti-reflective properties that you've come to expect from Tru Vue. The 2mm water white substrate provides pristine color neutrality and Tru Vue's proprietary anti-reflective coating process delivers an almost invisible finish, allowing the framed piece to be viewed in its truest form without distracting reflections.

UltraVue is now available through authorized Tru Vue distributors and can be purchased in a variety of sizes, including 32"x40", 36"x48", 40"x60" and our newest size 48"x68".

Tru Vue is also adding the new 48"x68" size to the available sizes for Museum Glass and Conservation Clear. This will give framing professionals more glazing options when framing oversized pieces.

Contact your Tru Vue distributor for size availablity and pricing. For additional product related questions, please visit www.tru-vue.com or call the Framer's Helpline at 800-282-8788.

Tru Vue UltraVue^®and 48"x68" Glass Size Introduction Press Release.pdf

2010 Press Releases

TRU VUE MAKES DONATION TO FEEDING AMERICA ON BEHALF OF FRAMERS AND CUSTOMERS

McCook, Illinois (May 20, 2010) - On behalf of the frame shops and their customers who participated in the Museum Glass® Feeds America promotion, Tru Vue donated $20,100 to Feeding America (www.feedingamerica.org), the nation's largest domestic hunger-relief charity.

Tru Vue considers this donation a big win for the industry and for those struggling with hunger. As a result of this donation, 140,700 meals will be provided to individuals and families in need. Together we made an impact in the fight against hunger in America. Thank you for your participation.

To learn more, visit www.museumglassfeedsamerica.com

Museum Glass Feeds America Donation to Feeding America Press Release.pdf

"PICASSO IN THE METROPOLITAN MUSEUM OF ART" DEMONSTRATES THE CLARITY, PROTECTION OF TRU VUE® OPTIUM® ACRYLIC GLAZING

"The Actor" returns - repaired and glazed - four months following damage

McCook, Illinois (May 5, 2010) -- Opened on April 27, 2010, a special exhibition of 300 works from The Metropolitan Museum of Art's collection by Pablo Picasso includes 238 paintings, drawings, and prints framed with Optium® Acrylic Glazing from Tru Vue. Among these, Picasso's large Rose-period oil painting The Actor (1904-05) returns for viewing. The painting, now protected with Optium Acrylic Glazing, underwent conservation and restoration after being damaged in the galleries in January. Click on link below to read more.

Picasso in The Metropolitan Museum of Art Press Release.pdf

Pablo Picasso, Installation view from Picasso in The Metropolitan Museum of Art.jpg

Images are lent for the sole purpose of editorial publicity related to the exhibition. Images must not be cropped, detailed, overprinted, or otherwise manipulated. The following credit must appear with all reproductions unless otherwise indicated:

Reproduction, including downloading of ARS works is prohibited by copyright laws and international conventions without the express written permission of Artists Rights Society (ARS), New York.

MUSEUM GLASS® FEEDS AMERICA WILL PROVIDE OVER 100,000 MEALS TO THOSE STRUGGLING WITH HUNGER

McCook, Illinois (March 1, 2010) - The Museum Glass® Feeds America promotion ended February 28, 2010, but there is still time for consumers to mail in their Scratch, Give and Win Cards and make a difference. All cards must be received by Tru Vue on or before March 31, 2010. By participating in the Museum Glass Feeds America promotion, framers and their customers are collectively making a difference in the fight against hunger. So far the promotion has generated over 100,000 meals for individuals and families in need. On May 31, 2010, Tru Vue will make a donation to Feeding America (www.feedingamerica.org), the nation's largest domestic hunger-relief charity, on behalf of framers and their customers who participated in the Museum Glass Feeds America promotion. To learn more, visit www.museumglassfeedsamerica.com.

Museum Glass Feeds America Will Provide Over 100,000 Meals Press Release.pdf

4.5MM OPTIUM MUSEUM ACRYLIC

McCook, Illinois (February 19, 2010) - Due to overwhelming demand, Tru Vue® is excited to announce the addition of 4.5mm 72"x96" Optium® Museum Acrylic to our product line. Tru Vue Optium Museum Acrylic combines the best qualities of anti-reflective glass and UV filtering acrylic in one product. Optium Museum Acrylic provides the same amazing clarity and Conservation Grade UV 99% protection of Tru Vue Museum Glass®, but Optium Museum Acrylic offers anti-static protection, is 50% lighter than glass as well as shatter resistant, making it the perfect choice for oversized framing projects. 4.5mm 72"x96" Optium Museum Acrylic is available in full sheets or can be cut-to-size. To place an order, contact your local distributor. For additional information visit www.tru-vue.com or call the Framers' Helpline at 800-282-8788.

4.5mm Optium Museum Acrylic Press Release.pdf

CHOOSE CONSERVATION & SAVE PROMOTION

McCook, Illinois (February 3, 2010) - On March 1, 2010 Tru Vue will launch its Choose Conservation & Save Promotion. This promotion is intended to help framers educate their customers on the importance of Conservation Grade 99% UV protection glazing. During the promotional period, participating framers can give their customers the Choose Conservation & Save Cards while showing the Tru Vue glass display and let their customers choose $5 off Conservation Clear® or $10 off Museum Glass®. The Choose Conservation & Save promotion is completely funded by Tru Vue. Tru Vue will provide the promotion support tools for the program and at the end of the promotional period, participating framers can simply return their customer invoives reflecting the qualifying glazing purchase to receive their rebate from Tru Vue. The Choose Conservation & Save promotion is available to all independent custom frame shops with retail locations in the United States. Sign- up is limited and your store must be registered to be eligible for a rebate from Tru Vue. To learn more or to register your store for the promotion, please visit the promotion's official website at www.chooseconservationglazing.com.

Choose Conservation & Save Promotion Press Release.pdf

2009 Press Releases

MUSEUM GLASS FEEDS AMERICA PROMOTION

McCook, Illinois (July 31, 2009) - Tru Vue is excited to announce its newest Museum Glass^® promotion for framers, Museum Glass Feeds America. This in-store consumer promotion is designed to make a difference on behalf of the 1 in 8 Americans now struggling with hunger. By participating, framers and their customers will help generate up to $25,000 in donations to Feeding America (www.feedingamerica.org), the nation’s largest domestic hunger-relief charity that secures food and funding for local food banks in every state. This equates to 175,000 meals to individuals and families in need. The Museum Glass Feeds America promotion makes it easy for framers and consumers to collectively make a difference. To learn about how you can help, visit www.museumglassfeedsamerica.com.

Musuem Glass Feeds America Press Release.pdf