Welcome To Tru Vue

A pioneer in non-glare glass surfaces.

Founded in 1946 as Chicago Dial, Tru Vue began as a manufacturer of glass for radio dials and later TV screens. One of the company’s first innovations was a process that etched the glass on TV screens, creating a non-glare surface that refracted light and allowed for a much clearer picture. This etched glass product is what brought Tru Vue into the picture framing market in 1970. Discovering that etched-glass technology eliminated the mirror-like reflections associated with framed art, Tru Vue again brought about industry-changing innovation with the introduction of double-sided, etched non-glare picture framing glass.

Setting new standards.

Today, as a part of Apogee Enterprises, Tru Vue sets the standard in glazing that enhances, protects, and beautifies.  From custom framing to conservation and preservation in museums and galleries across the globe, to commercial optics, Tru Vue is known as a leader and innovator in the protection and conservation of all things framed and displayed. Whether it’s Museum Glass®, Conservation Clear® and Conservation Reflection Control®, or our acrylic glazing products including Optium Museum Acrylic®, no other company has such a complete portfolio of high-performance glazing options as Tru Vue.  Our advanced, optically coated glazing products help protect framed art from up to 99 percent of harmful indoor and outdoor UV rays—UV rays that can cause art to fade over time. And our magnetron sputtered, anti-reflective coating is engineered for demanding optical requirements, durability, and strength.  No matter what Tru Vue® glass or acrylic you use, you can be sure you’re showcasing and protecting works of art and displays with the highest quality glazing in the industry. Tru Vue is a subsidiary of Apogee Enterprises which is traded under “apog” on the NASDAQ.  Apogee Enterprises, Inc., headquartered in Minneapolis, is a leader in technologies involving the design and development of value-added glass products and services.

For more information on Apogee, visit the company website at www.apog.com.